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Real Life Dirty Data

Imagine that I’ve given you a puzzle, and asked you to put it together with 100% accuracy.

But when you open the box, there are pieces from other puzzles and some that seem to be missing.

You can’t accurately piece together a big picture (or even a small one) without the right tools, can you?

This becomes a lot more important when we talk about running clean data through your systems.

Clean, validated data gives you a clear picture of your customers, your operations, and all the other factors you need to make big decisions for the good of your enterprise. 

Check out this video to hear how dirty data put my client’s vision in danger – and how we fixed it.